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Everyday Hair Care
SOFTER, HYDRATED HAIR STARTS HERE
Best Sellers
Restoring
Hydrating
Thickening
WHAT DOES YOUR HAIR NEEDS?
Find your routine
Meet your routine by hair need, targeted shampoo and conditioner duos made to hydrate, clarify, strengthen, smooth and volumize with purposeful ingredients and everyday care.
Restoring
Restore & Strengthen
A scalp focused routine powered by castor oil
Thickening
Thicken & Fortify
A strengthening routine with rice water and plant proteins
Volumizing
Lift & Volumize
A lightweight volume routine with quinoa and plant proteins
Clarifying
Cleanse & Reset
A refreshing reset for buildup prone hair, with apple cider vinegar and tea tree oil
Hydrating
Hydrate & Repair
A moisture rich routine with argan oil
EVERYDAY HAIR CARE, POWERED BY PURPOSEFUL INGREDIENTS
Clean hair care for
better hair days
Meet your routine by hair need, targeted shampoo and conditioner duos made to hydrate, clarify, strengthen, smooth and volumize with purposeful ingredients and everyday care.
Jamaican black castor oil
Rich in fatty acids Coats the hair fiber to lock in moisture Softens, smooths and adds shine Reduces the look of frizz Best for brittle, dull hair
Shea butter
Packed with fatty acids Deeply conditions and softens Soothes dry, coarse strands Leaves a lasting feeling of moisture Best for dry, thick or textured hair
Apple Cider Vinegar
Naturally acidic Helps smooth the hair cuticle Removes the feel of buildup Boosts shine and clarity Best for dull, product heavy hair
Tea tree oil
Naturally purifying Refreshes the scalp Helps reduce the look of buildup Leaves the scalp feeling clean and balanced Best for oily or buildup prone scalps
Argan oil
Rich in fatty acids and vitamin E Nourishes dry strands Softens, smooths and adds shine Helps tame the look of frizz Best for dry, frizzy or dull hair
Avocado oil
Packed with fatty acids and nutrients Deeply conditions the hair fiber Improves softness and elasticity Leaves hair looking smoother and hydrated Best for dry, coarse or damaged looking hair
Rice Water
Rich in amino acids and minerals Conditions the hair fiber Softens and smooths Boosts shine and manageability Best for dull, dry or lackluster hair
Quinoa proteins
Rich in amino acids Supports the hair fiber Improves the feel of strength and softness Smooths the look of damaged texture Best for weak, dry or chemically treated hair
WHAT PEOPLE SAY
Their Routine, Their Words
Magic in a bottle!
Daily hair perfection! Edori is weightless and gives a great air dry, frizz control, and day 2+ refreshes.
Shop Castor OilHealthier after one use
My hair is noticeably shinier and soft, and feels like it's getting healthier and healthier with each wash.
Shop ClarifyingThicker, shinier hair
Their thickening shampoo transformed my hair from lifeless, limp, and dull to shiny, full of body and life.
Shop Thickening